How it works
VERBS
facilitate
drive
foster
motivate
encourage
amplify
break through
maximise
minimise
leverage
harness
enhance
humanise
multiply
repurpose
NOUNS
audience
conversations
content
experiences
super users
branded utilities
top line overview
social currency
influencers
engagement
word of mouth
buzz
interest
viral
communities
tribes
How to sound like a social media expert:
Mix together words from both columns to form sentences that make simple things sound more complicated than they are.
Voila, a fancy sounding "strategy" that you can put in your presentations.
The moral of the story? Social media should be about making brands more accessible to users. Not using fancy words.